How the 10-10-10 Rule Simplifies Tough Decisions

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10.10.10 Rule

Every six months, I set aside time to reflect using my digital journal, My Tracker. Think of it as a personal Google Analytics for my life—nerdy, yes, but also incredibly insightful. This “second brain” helps me uncover valuable lessons and patterns, giving me a clear view of where I’ve been and where I want to go.

When I reviewed feedback from last year’s newsletters, two things stood out: readers value the thought-provoking content and decision-making tools I share. That’s a huge motivator for me to keep going.

This year, my focus is on reaching even more people who could benefit from these ideas. If you find this post helpful, consider sharing it with a friend or colleague—it would mean a lot.

Now, let’s dive into today’s topic: the 10-10-10 Rule and how it can simplify tough decisions.


The Challenge of Tough Decisions

As leaders—and as humans—we face countless decisions every day. Some are minor, like what to wear, while others are monumental, like whether to greenlight a project that could impact livelihoods.

When decisions pile up, it’s easy to feel stuck, anxious, or overwhelmed. That’s where the 10-10-10 Rule, popularized by NYU Business professor Suzy Welch, can make all the difference.


What Is the 10-10-10 Rule?

The concept is straightforward: evaluate the consequences of a decision across three key time horizons:

1️⃣ 10 Minutes: How will I feel about this decision in the immediate short term?
2️⃣ 10 Months: What will the impact of this decision be in the medium term?
3️⃣ 10 Years: How might this decision shape my life, relationships, or career in the long run?

This framework pushes you to think beyond the present moment. It encourages decisions rooted in emotional intelligence and strategic thinking—balancing immediate needs with long-term aspirations.


Why It Works

What makes the 10-10-10 Rule so powerful is its ability to create self-awareness.

For leaders especially, it provides a valuable pause. By stepping back and considering the broader impact of your choices, you can regain perspective and act with clarity, empathy, and confidence.


Bringing It to Life

Here’s an example: imagine you’re wrestling with a tough business decision—whether to invest in a new project despite the risks.

  • 10 Minutes: It feels daunting and risky right now.
  • 10 Months: It might lead to exciting new opportunities and growth.
  • 10 Years: This decision could transform your career, your team, or even your industry.

By using the 10-10-10 Rule, you reduce decision-making stress and ensure your choices align with your bigger “why.”


What About You?

What’s one decision you’ve been wrestling with? How might the 10-10-10 Rule help bring clarity to your next step?

Take a moment to reflect, and if this resonates, I’d love to hear your thoughts. Drop a comment or reach out—I’m always eager to learn how others navigate life’s tough calls.

Let’s simplify decision-making and focus on what truly matters.

If you found this post valuable, share it with someone who might benefit—it’s a simple way to spark clarity and connection.

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