I help people live and lead by design, not by default, by guiding them to reconnect with who they truly are, what they value, and how they want to show up in the world.
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“Our session was brilliant. You have an exceptional skill and I love your style.”
- Product Leader, Novartis
Andy is a
About Andy Ayim MBE
I help leaders and teams have the hard but human conversations that unlock connection, trust, and performance.
I’m not here to lecture or hit you with a wall of theory.
I’m here to create spaces where people feel safe enough to be themselves and brave enough to grow.
Over the years, I’ve worked as an expert facilitator with leaders at Google, Nando’s, Tesco, RedBull, Uber, and more, facilitating moments of connection they often describe as the best they’ve ever had in the room together. My approach is simple but rare:
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Create safety first
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Invite openness
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Introduce challenge at just the right moments
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Turn insight into action leaders can apply tomorrow!
Whether it’s a leadership offsite after a big restructure, a team’s first meeting with a new CEO, or a team under performance pressure, my goal is the same:
To help you talk about what really matters in a way that strengthens your people and your performance.
Clients tell me I “play against expectations”, no corporate BS, just a human-centred approach that gets to the heart of the challenges leaders face in a safe way.
It’s why I developed the Fulfilment Formula: Connection + Curiosity + Contribution, a framework for leading by design, not by default. Because how we Feel impacts how we Perform.
I live in London, have been shaped by time in Silicon Valley and South Africa, and I’m rooted in my faith in Christ.
My mission is generational, to help millions of people lead in a way that leaves others better than they found them.
Because great leadership isn’t just about delivering results. It’s about how you bring people with you.
Clients I have supported
Speaking
"I didn't expect such an authentic and thought-provoking experience, we connected as a team like never before."
thought-provoking facilitation, warm storytelling and ability to authentically connect and create safety in a room.
Don't take my word for it, check out a snippet of me in action below.
How we feel impacts how we perform!
Here are some of the impacts I am proud of:
In 2018, I joined Arlan Hamilton at Backstage Capital to raise over $2m to invest in underrepresented founders. Backstage Accelerator was launched in Detroit, Philadelphia, L.A. and London to support over 25 diverse-led startups. This started a movement in the Venture Capital industry to rethink how to allocate capital more equitably to entrepreneurs from all backgrounds.
In 2020, I launched the Angel Investing School, where I trained over 1,000+ new angel investors and created Open Angel. I am proud to have taught the top 100 Black Googlers who went on to form a group of over 300+ tech leaders from NVIDIA to Netflix who have invested over $20m to date.
In 2023, I joined Sam Akinluyi on a mission to create pathways for young people to kick-start their careers in the FMCG (fast-moving consumer goods) industry through Psalt. I've also had the pleasure of developing hundreds of managers at leading FMCG companies such as Diageo, Red Bull and M&S through Psalt, who sparked my leadership development journey.
“Andy was phenomenal and truly helped Tesco Mobile gain momentum on its journey to being a more inclusive business.”
- Diversity and Inclusion Manager of Tesco Mobile
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- Google employee